Now for anyone fearing I will go into a philosophic rant – don’t… this is merely going to be an observation on the cause and effect of a topic that is close to everyone’s heart here in Dubai and probably elsewhere – customer service or the lack thereof.
A friend of mine regularly gets annoyed and bad service over the phone – and so do I incidentally – and she always suggests she’d like to open either her own call center, which I find too limiting or a training agency that trains people on how to give good service. Wow – wouldn’t that be lovely and about at least 95% of the companies Dubai would definitely benefit from it.
Service in Dubai only knows extremes – it is either fantastic or random/non-existent. There’s hardly a golden middle way. Example: a large furniture store offers home delivery and installation service. They arrive; they are on time or have called to say they are in a traffic jam, they are friendly, don’t smell and motivated to build that couch/shelf/table/bed. A whole pack of accessories to do said job is missing. They are lost, don’t know what to do. OK – we call the store ourselves and are told that oh, these parts were forgotten and are actually NOT available right now. Vital parts of said couch/shelf/ table/bed. Why send your installation team then? You have now wasted my time, their time, the gas to get there, the parts of the piece ordered are strewn all about the living room and we have to wait a minimum of two days to get this fixed. But only after a dozen phone calls during which we grow more and more impatient. The fact that the person on the phone has trouble articulating themselves in English does not help. We live in a multi-cultural society where English is our common language and not everyone is at the same level. Fine. Accepted but can’t you put people in service who actually have mastered English as a second language? After all it is all about communication. So cause: bad service, no English, effect: ticked off customer who still does not have the luxury of sitting on her new couch/putting books on her shelf etc. And will tell her friends about it.
Other example – a positive one this time. I called a large luxury hotel chain to book a table for their champagne brunch. They have a reservation line. No switching me from call center to reception to the restaurant etc. The lady on the phone is clearly not a native speaker – neither am I btw – but her English is excellent. She gives her name, is friendly, professional, even asks a couple of marketing questions and makes sure she’s written down my first and family name correctly, asks for my email and mobile number and repeats those back to me. She asks if anyone in my party is allergic to something or if we have any children with us requiring a child seat. Wow. She ends the call with a professional “Is there anything else I can do for you?” and I hang up happy. So cause: good service, effect: Happy customer who will speak positively of this experience. And tell their friends.
I experienced another example of non-existent and bad service just very recently. The windshield of my car go hit by a stone while driving behind a truck and the screen cracked. Not too big a crack, about 5 cm wide but it can’t be repaired. The windshield has to be exchanged. It’s on the passenger side, not all the way through so I called my car dealer’s garage a few weeks later for a service appointment. Now there you cannot book immediately, they call you back. It took two days. The person on the phone was bored – my service request probably interrupted a nice game of solitaire or a chat with the BF – not very good at English and when I tried to explain that apart from regular service my windshield needed to be looked at. No luck. I ended up giving up and just booking the service appointment. At the garage the guys are actually nice and professional but of course I am already slightly ticked off. Apart from the slightly condescending tone these people seem to get when talking to a woman about cars the conversation is fine until I show the guy the windshield. Oh no no no, we can’t do that here, you need to take the car to our other garage – which is at the other end of Dubai, about 35km away. I ask him if they can’t do that for me? No. And I will need to leave the car there overnight for sure. And no, they do not provide a rental car. That is only and option in a different service contract – a contract that I have never been offered. Yes – I could take cabs back and forth or brave the public transport system but after almost three years here I expect the dude to do better. All that is too time consuming and complicated. If he was smart he’d just say “yes Ma’am” order the part, have the windshield fixed in this location, which is about ten minutes away from where I live/work and have a happy customer. I end up doing the service and NOT fixing the windshield. Needless to say – due to other circumstances – the windshield did not get fixed. Then the next service was due and of course I’ll not repeat the above. I send an email to another garage. Yes they also fix windshields and yes all in one location. Fab! Yay. I call. The person on the phone this time hardly understands me and I make her repeat what I need. General service. Windshield exchange. A document for renewing my vehicle license. She repeats all and I ask her if I need to leave the car there overnight – planning purposes. No, ma’am, one day only. Are you sure? Yes, ma’am. Okay, happy I take the car there first thing; find the place – in Dubai’s biggest industrial zone that is a maze – right away. Upon entering the workshop the receptionist, who does not seem pleased I interrupted a BBM session, finds my name but I can see in the book she hasn’t written down anything we discussed before the weekend. Sigh. I repeat everything again and it is painful. She does not understand and gets a mechanic to come outside with me to look at my windshield. He says it has to be exchanged. I knew that already. Fine, we go back inside, she writes everything down, tells me they will call me if they find any faults on the car – nice – and then she tells me 1 or 2 days. I am speechless. I have NOT planned for this and have about a thousand things to do this week before I travel to Europe. I argue, she calls her boss, who says no, cannot be done in one day. As I have no other option I leave the car but I am NOT happy. I take a cab back to the office and tell my friend there. She goes into another rant about bad service we agree. She offers me her car, which is super sweet. I decline – don’t know why I was that stupid and ask my other colleague to drop me off at the mall on his way home, please as there’s as grocery store in said mall. He says no problem. He’d be happy to. I get a call in the afternoon that something else needs to be fixed, will I consent to the cost. Yes of course, it’s apparently a vital part.
My colleague, who is also in a bad mood, drops me at the mall. I am in heels; I am carrying my laptop bag and purse. Fine. I will manage. It is not even 6pm and most of the shelves seem to not have been restocked and the place is full. As my fridge is completely empty I need to shop some things and decide for the sake of my sanity to start with the basic things. Having gotten those I check for something specific. They are out. I ask one of the dudes, how does not understand me and he says “sorry ma’am, we don’t have” (standard sentence in Dubai) – I ask him if he can check, he does not understand me. Fine. I can substitute one for the other. Back to vegetables for another standard, but vital ingredient. Not there. I ask a guy, wearing a nametag, who just points to another guy, who shrugs and says – yes “sorry ma’am, we don’t have”. Almost at the end of my patience I ask him to check, he runs off comes back too quickly and says “not available” – the item is onions? Hello??? At this point, and because my headache is coming back, I just leave the semi-filled cart where it is and leave. Outside there are no cabs. The attendant who is supposed to get you a cab guides two people who came after me but have his nationality to the next cabs while I still wait, along with three other people who are NOT of that nationality. I take the guys name and promise him I will complain, knowing full well that this will accomplish nothing. Finally there’s a cab, which I just grab, ignoring the guy and telling my fellow sufferers to be careful they actually get a cab. This taxi driver is at least nice, agrees to take me home so I can drop my laptop and change shoes, to wait, then drive me to a bigger supermarket where I actually get such exotic ingredients as onions and bread. After shopping I find another nice taxi guy who actually helps me with my shopping to the entrance of my building. Nice touch, I give him more tip.
So sum up this long rant – cause: terrible service all around, effect: one exhausted and pissed of Expat. And sadly – most of this could be solved by just putting people in front of customers who speak the language and have a just a love for the human race and their job!
And – to become a bit philosophical at the end – Karma is a biatch people, it might bite you in the “you-know-what”!